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Brief
Hola is a non-alcoholic beer brand that brings a tropical escape with every sip. Inspired by vibrant tropical landscapes, the brand’s playful design features bold, geometric illustrations of exotic birds and underwater creatures, creating a lively, refreshing vibe.
“Escape to the Tropics, One Sip at a Time.”
The challenge lies in crafting a distinctive tropical identity in a crowded beverage market, balancing eco-friendly yet durable packaging, and maintaining design cohesion across flavors. It also includes ensuring vibrant print accuracy and clear, uncluttered product information amidst bold illustrations.
The Hola merchandise embodies the brand’s vibrant, tropical identity with bold illustrations of birds, marine life, and lush flora. Using a lively color palette and eco-friendly materials, the designs are modern, playful, and sustainable, offering customers a tangible taste of paradise.
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