Brief
To create a packaging for an assortment box of 5 Chocolates. The packaging promotes locally sourced ingredients. It also incorporates handcrafted material making the packaging one of its kind. The packaging acts as a memory, a keepsake to whom its being gifted. The chocolates are made using high quality ingredients, which make them a healthy choice for the age group of 22-30yrs.
About Dark
The handcrafted pack from local designers of art includes five assorted chocolates carefully wrapped and hand-block printed in the traditional manner. This sustainably produced product is made out of local materials that allow people to associate with locally grown produce and savor the richness found in regional flavor diversity.
This wrapper is actually a souvenir it becomes a gift that will be recalled by the receiver. You will get to know everything about each and every chocolate item with the composition used and even the handcrafted effort about how it was made. These handcrafted chocolates target 22-30-year-olds. Its packaging form is inspired by the book form. The outer impression of such carefully creative packaging is always going to be remembered.
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This packaging is especially made for people who enjoy experiences over material products. The user group is conscious about the nutritional value of the food they are consuming. They also prefer handcrafted products and like to promote local artisans.
"This handcrafted dark chocolate packaging doubles as a memorable keepsake for your bookshelf, featuring hand-printed designs and fascinating facts about chocolates from all over India."
In urban areas, are becoming increasingly aware of the importance of supporting local artisans. The product’s story of handcrafted production resonates with this emerging trend
Documentation by Adarsh Kumar and Me